Spell Seashell | Sustainability
Posted on November 07 2019
A spectacular odyssey of underwater magic and ocean infused nostalgia ~ introducing SEASHELL, Spell’s most sustainable collection yet fronted by Australian actress and activist, Isabel Lucas.
In the fashion industry, Spell believes the most impactful change a brand can make is with the fabrics they create from. Seashell utilises 76% preferred fibres in this collection.
Embracing wilder shores and retro sensibilities, traditional Spell aesthetics with an oceanic twist... you can practically hear the sirens song as you slip into the breezy spirit of life on an imagined island.
Details of tassels, delicate cotton trims and hand-drawn shell and mermaid motifs are an ode to Creative Director Isabella’s favourite 80’s film, Splash.
SUSTAINABILITY IN SPELL
This collection is Spell’s most sustainable yet with 76% of the collection being created from preferred fibres.
The fibre goals for Spell are always twofold - first, selecting fabrics mindfully that minimise harm to the planet in their creation, and secondly, the quality and durability so they stand the test of time. Sometimes these goals can co-exist whilst other times the choice between longevity and super sustainable fibres can be hard to achieve.
In this collection, Spell have used the following fibres to make up this 76% :
LENZINGTM ECOVEROTM which is seen across many stories including an exciting new organic cotton blend!