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Amuse Society

Posted on 19 November 2014

AMUSE SOCIETY - With the journey being their destination, these two long-time friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that in their words, "channels a rock muse on a beach holiday.” Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together.

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Photography by Harper Smith | Model Emma Sterin Neilsen | Makeup by Droo Mascarinas | Hair by Stacey Tan | Video by Michael Weybret

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